A successful Etsy shop wanted to rebrand, since they'd focused their appeal on a specific type of client, and specific themes. The owner came to me and asked for new branding, showed me specific inspiration, and gave me some information on who they tended to sell to.
I presented them with several options, and we incorporated elements from each as we narrowed down the options. I helped suggest colours and themes, and we settled on not only a new logo, but a new name as well.
The primary project was the brand itself, but we also created business cards using gold foil that bleeds off the edge, giving a unique, high-end appeal when making first impressions.
2 months conceptual
4 months overall
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