In 2012, ZSA Legal Recruitment acquired The Landry Group, and turned it into ZSA Accounting. As a result, they needed branding and advertising to quickly establish a presence in a limited timeframe.
I worked independantly to create a logo based on the ZSA logo, and create a unique, bold ad campaign.
The branding ads were designed to convey a simple, clean, and professional look that quickly grabs the eye of those in the accounting industry who may be disenchanted with their current role or firm. The ZSA colours were retained, and altered to create a rich, vibrant field for the ads.