InMoment often published branded whitepapers that were designed to cnnect with industry professionals to guide, influence, or impact the Customer Feedback industry. I worked on several papers, including one of the first whitepapers with the updated branding.
This was targeted at those who wanted help finding solutions to the frustrating problem of how to create a Customer Experience strategy that resonates the brand with the consumer. It goes beyond simply having good branding and being approachable to the consumer. I created a whitepaper layout and design that was readable, easy to navigate, and effective in holding the users attention.